Short version: your photos never reach us. They are edited on your own machine and never uploaded, on the free tier and on Pro alike.
Last updated 9 August 2026. EasyFade is operated from the United States. Contact: hello@easyfade.com.
EasyFade does the fading inside your browser, using your own device's processor. Your image is never sent to our servers, never stored by us, never seen by us, and never passed to anyone else. There is no upload step to opt out of, because there is no upload.
This is not a promise about how carefully we handle your files. It is a description of how the product is built: we could not produce one of your photos if we were asked to, because we never had it.
Recent photos and saved settings are kept in your own browser's storage on your device. Clearing your browser data removes them. They are not backed up anywhere and do not travel with you.
The EasyFade Canva app works the same way. Canva hands the app the image you selected, the fade is applied in the app's frame on your device, and the result goes back to your Canva design. The image does not pass through EasyFade's servers at any point.
Payment is handled entirely by Stripe. We never see or store your card number — it is entered on Stripe's own payment page, not ours.
Stripe holds your email address, your billing details, and your subscription history, and acts as our payment processor. We read from Stripe to answer one question: is this subscription active? We keep your email so we can send receipts and sign-in links.
EasyFade has no user database. Your subscription in Stripe is your account.
We count things like page views, how many fades get saved, and how many people reach the upgrade prompt, so we can tell which parts of the tool people actually use.
These are counters and nothing more — a number goes up by one. We do not set a cookie for this, and we do not fingerprint your browser or device. Nothing persistent identifies you, so the counts cannot be traced back to you or grouped into a profile. Two visits by one person and one visit by two people are indistinguishable to us.
Alongside each count we record three coarse things, none of which single anybody out: the site you arrived from, if you followed a link — the name only, such as "instagram.com", never the full address of the page; your country, worked out by our host while routing the request, never a city or a region; and whether you are using a touchscreen or a mouse, which we ask the browser directly rather than reading your device model. Counts are deleted automatically after roughly 400 days.
Two places involve something more specific, both deliberately short-lived:
The live visitor count. So we can see how many people are on the site right now, each page you open invents a random number for itself. It is never written to a cookie or to storage, it is never attached to anything you do, and the server forgets it after sixty seconds. Closing the tab destroys it; opening the page again makes a different one. It is enough to tell two open tabs apart and structurally incapable of telling that the same person came back.
Rate limiting. To stop one machine flooding the site or someone else's inbox, we need to recognise repeat requests for a moment. Your IP address is scrambled with a secret key into a value that cannot be turned back into an address, that key is never stored alongside it, and the result is deleted within the hour. We never write the address itself down.
Nothing about your photos is ever part of this. Not the file, not its name, not its size, not its contents.
We use two, and only after you subscribe: one signed cookie that keeps you logged in, and one that simply tells your browser it is worth asking whether your subscription is still active. There are no advertising cookies, no tracking cookies and no third-party cookies. If you have never subscribed, EasyFade sets no cookies at all.
Our host, Vercel, keeps ordinary technical logs of requests to the site, which include IP addresses, for a short period. This is standard infrastructure logging used for security and diagnosing faults. We do not build profiles from it.
We do not sell your data, and we do not share it for advertising. There is very little to sell: we do not have your photos, and the counts identify nobody.
Depending on where you live, you may have the right to see the personal data we hold about you, correct it, or have it deleted. In practice the only personal data we hold is what is in Stripe — your email and billing history.
Email hello@easyfade.com from the address you subscribed with and we will action it. Deleting your data cancels your subscription, since the subscription is the account.
We cannot delete your photos on request, for the same reason we cannot leak them: we do not have any.
EasyFade is not directed at children under 13, and we do not knowingly collect personal information from them.
If this policy changes in a way that affects what we collect, we will update the date at the top. If the change is significant and you are a subscriber, we will email you.
See also the terms and the refund policy.